Privacy Policy – Baby Box University Effective date: May 1, 2016

We at Baby Box Company know you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about what personal information is collected by Baby Box Company, how it is used, stored, secured and shared, and how you can exercise choices and manage your data. .

What does this Privacy Policy cover?

This Privacy Policy covers our treatment of personally identifiable information ("Personal Information") that we gather when you are accessing or using our Services. We gather various types of Personal Information from our users, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our Services, to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services.

We do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at [email protected]

Will Baby Box Company ever change this Privacy Policy?

We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time as well, but we will alert you to changes by placing a notice on the Baby Box Company website, by sending you an email, and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is collected.

What Information does Baby Box Company Collect and use?

Information You Provide to Us:
We receive and store any information you knowingly provide to us. For example, if you register for an account, we may collect Personal Information such as your name, email address, phone number, a password for your sign-in security and delivery information. You are under no obligation to submit certain information to us, however, if you choose to withhold requested information, this may mean that we may not be able to provide you with certain features and services (for example where we need address details in order to deliver a Baby Box).
In order to validate the educational focus of our Services to expecting and new mothers we may also ask you to answer some specific follow-up questions about the educational content provided by our Services. This does not extend to asking any questions about you personally and is only used by us to assess the effectiveness of our educational content, to make sure it is properly understood and to make improvements where needed to the content and Services.
We may communicate with you if you agree that we may do so. For example, if you’ve given us your email address, we may, with your consent, send you email including offers or content for other organisations, or we may email you about your use of the Services. Please note however that we do not sell or share your personal information with third parties for their direct marketing use. Also, we may receive a receipt confirmation when you open an email from us. This confirmation helps us ensure our communications are of continuing interest and relevance to you and to help us improve our services. If you wish to change your previously expressed communication preferences and do not want to continue to receive communications from us, please either indicate your preference by clicking on the unsubscribe option in our emails or by contacting us direct at any other time at [email protected]

Information Collected Automatically and Cookies

Whenever you interact with our Services, we automatically receive and record information on our server logs from your browser or device, which may include your IP address, information revealing the country from which you are accessing our Services, device identification, “cookie” information, the type of browser and/or device you’re using to access our Services, and the page or feature you requested.
“Cookies” are small pieces of code or text which are issued to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features in our Services are visited and by how many people. You may be able to change the preferences on your browser or device to prevent or limit your device’s acceptance of cookies, but this may prevent you from taking advantage of some of our features.

The following types of cookies can be used on the Services:

Strictly necessary cookies – We use session cookies so that you can move easily from one page to another within the Services and so page requests can be loaded in a smooth manner.
Performance cookies – to collect statistical information on how visitors behave so that we can make improvement. We may use this data to customize content for you that we think you might like, based on your usage patterns. We may also use it to improve the Services - for example, this data can tell us how often users use a particular feature of the Services, and we can use that knowledge to make the Services interesting to as many users as possible.
Analytic cookies – We use cookies to collect statistical information about how visitors use our Services so that we can make improvements. We use Google Analytics for this purpose as described in the section below. Information Collected From Other Websites and Do Not Track Policy Through cookies we place on your browser or device, we may collect information about your online activity after you leave our Services. Just like any other usage information we collect, this information allows us to improve the Services and customize your online experience, and otherwise as described in this Privacy Policy. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. Our Services do not support Do Not Track requests at this time, which means that we collect information about your online activity both while you are using the Services and after you leave our Services.

Will Baby Box Company Share Any of the Personal Information it Receives?

We may share your Personal Information as described in this section:
Information that’s been de-identified. We may de-identify your Personal Information so that you are not identified as an individual, and provide that de-identified information to our partners. We may also provide aggregate usage information to our partners who may use such information to understand how often and in what ways people use our Services, so that they, too, can provide you with an optimal online experience. However, we never disclose aggregate usage or de-identified information to a partner (or allow a partner to collect such information) in a manner that would identify you as an individual.

Analytics: We may use third party analytics services, such as Google Analytics, to better understand how users arrive at, interact with, and leave our Services, to improve and develop our Services, to monitor and analyze use of our Services, to aid our technical administration, to increase the functionality and user-friendliness of our Services, and to verify that users have the authorization needed for us to process their requests. These services may collect and retain some information about you. Google Analytics collects the IP address assigned to you on the date you use the Services, but not your name or other personally identifying information. We do not combine the information generated through the use of Google Analytics with your Personal Information. Although Google Analytics plants a persistent cookie on your web browser to identify you as a unique user the next time you use the Services, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your use of the Services is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You may find additional information about Google Analytics at Finally, you can opt out of Google Analytics by visiting
Offers: We allow our trusted healthcare partners (“Health Care Partners”) to make offers available to users of our Services, which help us make the Services available to you. Our Health Care Partners can choose the type of demographic information of users who may see their offers. For example, we might use the fact you are located in a particular city to show you content and opportunities relevant to where you live.
We may deliver a file to you through the Services (known as a “web beacon”) from an ad network. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad network’s servers, these companies can view, edit, or set their own cookies, just as if you had requested a web page from their site. You may be able to opt-out of web beacon tracking conducted by third parties through our Services by adjusting the Do Not Track settings on your browser; please note that we don’t control whether or how these third parties comply with Do Not Track requests. For more information about advertising, cookies and how to turn this feature off, you can also visit You can also learn more about cookies and how to block cookies using different types of browsers by visiting
Affiliated Organisations: In certain situations, other organisations or websites we’re affiliated with may make products or services available to you through or in connection with the Services. If you request and with your consent, we will share with that affiliated business the minimum Personal Information that is required for the purposes of delivering the Services you requested.
Agents: We employ other companies and people to perform tasks strictly on our behalf and need to transfer your Personal Information to them in order to enable us to provide our products or Services to you. For example, we may need to provide your address information to a shipping and fulfillment carrier in order to send a Baby Box to you. Our agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us in delivery our Services to you, and subject to appropriate safeguards, without your consent.
Business Transfers: In the event that we undergo a reorganization or are sold or go through some other change of control, Personal Information could be one of the assets transferred to that reorganized entity or prospective or actual acquiring entity and treated in accordance with this Privacy Policy. Protection of Baby Box Company and Others: We reserve the right to access, read, preserve, and disclose any information that we believe is necessary to comply with law or court order or if we believe such action is necessary to prevent fraud or cybercrime; ; or to protect the rights, property, or safety of Baby Box Company, our employees, our users, or others.

Is Personal Information about me secure?

Your account is protected by a password for your privacy and security. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.
We endeavor to protect the privacy of your account and other Personal Information we hold in our records, but unfortunately, we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

How we store your information

Information you provide is stored in a secure, distributed cloud environment operated by Microsoft. Where, for example, you access the Services from Europe, our data hosting facilities for that data are located in Europe. The Personal Information of Canadian residents will be similarly maintained in Canada. That said it is possible that we may on occasion need to transfer personal information to other countries for purposes described in this policy where we or our service providers maintain operations. If we do transfer your information in this way we will take steps to implement appropriate legal mechanisms relevant to the transfer. If you have any questions about how we or our service providers manage your Personal Information, please contact us at [email protected].

What Personal Information can I access?

You can access and, where appropriate, edit or delete the information you’ve provided to us, which includes for example your:
• name and password
• email address
• location and shipping information

The information you can access, update, and delete may change as the Services change. If you have any questions about accessing, updating, correcting or erasing any information we have on file about you, please contact us at [email protected]

What choices do I have?

You can always opt not to disclose information to us, but keep in mind some information may be needed to register with us or to take advantage of some of our features. As mentioned above, you can also choose to withdraw any previously given consent to receive communications from us at any time.
You may be able to add, update, or delete information as explained above. When you update information, however, we may maintain a copy of the unrevised information in our records. You may request deletion of your account by contacting us at [email protected] Some information may remain in our records after your deletion of such information from your account for example for legal or proof of delivery purposes.

What if I have questions about this policy?

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to [email protected], and we will try to resolve your concerns.

UK Location:
The Baby Box Company, Ltd.
ROCK Business Park, THE HOLLOW
Units B4-5, Block B
WASHINGTON, West Sussex RH20 3DA
United Kingdom

US Location:
The Baby Box Company, Inc.
733 Seward St
Los Angeles, CA 90038

Canada Location:
The Baby Box Company, Canada
280 Superior Blvd
Mississauga, Ontario, L5T 2L2